Building an MSP Sales Engine

Most MSPs land their first clients on referrals, and the growth plan for the next ones is more of the same. That works until referrals slow down and there’s nothing else feeding the pipeline. Building a sales engine means having a system that produces new opportunities every month, not just when an existing client happens to think of your name. On August 11, Brian Strong walks through how he turned inconsistent deal flow into a repeatable process: what to prospect, how to qualify, and how to close without the owner personally driving every deal to the finish line.