Leveraging threat reports to maximize security service revenues

There has been a recent surge in IT spending when it comes to security budgets with double-digit growth across multiple categories of security, particularly in the cloud security arena.

Information Security & Risk Management End-User Spending by Segment, 2020-2021 (Millions of U.S. Dollars)

Despite clear evidence of a massive increase in security breaches that have come along with the explosion of SaaS usage, most MSPs offering SaaS security management know first-hand how difficult it can be to convince customers and prospects to invest in enhanced and proactive security measures.

Security Breaches YoY (2017-2020)
775% Increase in reported breaches


This revenue growth dilemma for MSPs is rooted in how their customers and prospects perceive that data loss, ransomware, and other threats are vaguely “out there somewhere,” while the actual scope of the problem remains almost impossible to visualize and quantify. It’s a Catch-22: if organizations can’t clearly see and segment the various threats, they won’t be highly motivated to pay for the security required to mitigate them.

But what if these organizations could be shown a clear picture of the truth? What would change if MSPs had the ability to pinpoint for customers and prospects the various threats impacting them right now with a no-cost security risk report that was easy to generate and share?

What if you could show them tangible threats that are happening right now, like:

  • Their business email & password are exposed online
  • The CEO’s account had a brute force hacking attempt last week
  • There have been 7 login attempts from foreign nations

Augmentt Secure Threat Reports are a highly compelling sales tool

Augment Secure is a multi-faceted platform that enables proactive security for MSPs to offer to clients. The first tool in the Augmentt Secure toolbox is the detailed Threat Report. It can provide concrete evidence of how customers and prospects need additional security services. Here’s an illustration.

Consider how an MPS’s sales proposition would improve if it could document and show a customer’s CEO that there were 47 recent hacking attempts on the organization’s Microsoft365 account. That’s precisely the level of insight that Augmentt Secure gives MSPs to enlighten their customers.

The Augmentt Threat Reports can within minutes show:

  • Show prospects the last 90 days of software security threats
  • Highlight certain configuration and security issues
  • Highlight users not using multi-factor authentication (MFA)
  • Sort, filter, and drill down to highlight users at risk

Go even further with Augmentt Secure to prevent breaches before they happen:

  • Audit security configurations & policies across all your customers
  • Show customer-facing reports that demonstrate prevented threats
  • Assess the risk associated with lack of data loss prevention policies

Free Threat Reports to Generate Paying Customers

When organizations see with such scope and clarity the actual risks, they face thanks to the Augment Secure Threat Report, they will jump at the chance to purchase security services to prevent future breaches.

To learn more about leveraging Augment Secure in this way to make your security services that much more necessary and compelling, contact our sales team at [email protected] or book a demo today

Derik Belair

As President and CEO, Derik leads the vision, strategy and growth of Augmentt. Prior to founding Augmentt, Derik was the Vice President at SolarWinds, leading the digital marketing strategy for SolarWinds’ Cloud division. Derik has been working in the channel for over 20 years, starting his career as a channel sales rep at Corel Corp. and eventually becoming the first employee at N-able Technologies in April of 2000.
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