In Part 1 of this two-part SaaSy Sales series, we’ll be diving into messaging and why it is critical to get it right for your MSP business.

Joel Benge is the Principal Consultant at MessageSpecs– supporting technical organizations in creating market messages that stick and scale. As a former nerd who used to “do the things,” he works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon, along with several other organizations that start with different letters than N.

Join Joel and Augmentt’s Head of Community & Strategic Partnerships, George Smith, as they discuss techniques and strategies to improve your MSP messaging so your clients know exactly what you do, why you do it and how valuable your services are.