SaaSy Sales Part 1 – We Built It, Why Aren’t they Buying? An Interactive Method for Clarifying your Market Message

In Part 1 of this two-part SaaSy Sales series, we’ll be diving into messaging and why it is critical to get it right for your MSP business.

Joel Benge is the Principal Consultant at MessageSpecs– supporting technical organizations in creating market messages that stick and scale. As a former nerd who used to “do the things,” he works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon, along with several other organizations that start with different letters than N.

Join Joel and Augmentt’s Head of Community & Strategic Partnerships, George Smith, as they discuss techniques and strategies to improve your MSP messaging so your clients know exactly what you do, why you do it and how valuable your services are.

Joel Benge

Principal Consultant at MessageSpecs

George Smith

Head of Community Partnerships at Augmentt

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Augmentt is a centralized SaaS security platform built for MSPs to deliver scalable managed security services for Microsoft and cloud apps. Our multi-tenant platform gives you visibility across all your end-users to easily audit, protect and detect security threats for a holistic approach to cyber security.

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