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Augmentt Opens Sales Office In Sydney, Aus., And Appoints Regional Sales Leader Of APAC

Fast-Growing Augmentt Opens Sales Office in Sydney, Aus., And Appoints Jamie Deveaux As Regional Sales Leader Of APAC.

Ottawa, Ontario, Canada, July 29th, 2021 – The Ottawa-based SaaS management leader Augmentt Technology® is meeting market demand and stepping up its international expansion by opening a sales office is Sydney, Australia and Jamie Deveaux as Director of Asia Pacific sales.

The joint announcements will help solidify the company’s standing as an emerging global leader in multi-tenant SaaS management solutions for Managed Service Providers (MSPs). Augmentt helps MSPs understand SaaS usage, enforce security policies, and reduce technician error with least privileged access.

With core offerings Discover, Engage, and Backup that provide end-to-end SaaS management, Augmentt has seen incredible growth in recent months, doubling its customer and partner base. The Sydney office and new additions to the sales leadership team answer a clear need for global expansion.

“This strategic sales expansion is a direct result of market momentum and our commitment to having a local presence,” said Augmentt CEO Derik Belair. “Along with a physical office in Australia, we’re bringing in the best sales talent to grow the business.”

The Sydney office will be headed up by seasoned Regional Leader Jamie Deveaux, as Augmentt makes a major strategic investment in the ANZ & APAC region.

Deveaux noted that while Augmentt is already doing business in ANZ & APAC, the addition of a sales office will create an important local presence.

“We’ve planted a flag here to ensure that as we work with a maturing MSP market to scale our business, we do that locally,” said Deveaux, who has been a mainstay in the MSP space in Australia since 2010. “It also ensures our partners have the best experience as we look to additional regions to dominate the SAAS management space globally.”

The local presence means that Augmentt customers in ANZ / APAC will now benefit from 24/7 support, greater traction for buying groups, as well as local events and outreach.

“MSPs can deal directly with customer service and sales right here in Australia, and can reach out for support around the clock. That level of local presence is a clear indication of the company’s commitment in developing the region.” said Deveaux.

The Augmentt office in Sydney will be located at 100 Mount Street in North Sydney.

“Our goal is to give MSPs anywhere in the world complete visibility and total SaaS control of their customers’ solution ecosystems, from a single platform,” said Belair “We are the only channel-enabled SaaS management solution on the market today, and we’re innovating at a rapid clip to serve as a single source of truth for MSPs when it comes to delivering secure SaaS management.” 

Augmentt’s international clients are beginning to see the clear value, including Bill Lunam, Chief Technology Officer at Kinetics Group, a successful IT and solutions provider based in New Zealand.

“Historically, managing SaaS solutions at scale was a task too hard to execute without spending a tremendous amount of time and money,” said Lunam.

“Augmentt is the only solution we found that allows us to identify and manage SaaS applications that are being used both in-office and on the road,” Lunam continued. “With more than 5,500 devices under our management, being able to quickly and easily deploy Augmentt across all devices anywhere in the world was a real kicker for us.”

About Augmentt

Founded in 2020, Augmentt’s mission is to provide managed service providers (MSPs) a smart solution to address the complexities driven by the unprecedented adoption of SaaS. Augmentt’s platform and solutions are designed to make SaaS management easy and profitable while delivering the framework for Augmentt partners to become world-class MSPs. For more information, visit

Press contact:
[email protected]


Derik Belair

As President and CEO, Derik leads the vision, strategy and growth of Augmentt. Prior to founding Augmentt, Derik was the Vice President at SolarWinds, leading the digital marketing strategy for SolarWinds’ Cloud division. Derik has been working in the channel for over 20 years, starting his career as a channel sales rep at Corel Corp. and eventually becoming the first employee at N-able Technologies in April of 2000.


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