How MSPs Turn Risk Into Revenue

Starting Better Security Conversations with Microsoft 365 Audits Most MSPs know Microsoft 365 security matters, but turning that risk into real revenue is where things break down. Clients don’t understand security settings, alerts, or dashboards. MSPs don’t want to rely on fear or technical jargon to sell security services. The result? Important security conversations never happen. In this live webinar, Augmentt and Growth Generators will show MSPs how to use Microsoft 365 security audits as a simple, effective way to start better client conversations and build ongoing security services. In this session, you’ll learn how to: – Use Microsoft 365 security audits to open meaningful sales conversations – Clearly show risk and gaps in client’s Microsoft 365 environments – Explain Microsoft 365 security issues in language clients understand – Turn one-time audits into ongoing, recurring security services – Position security as a revenue driver, not a cost center This session is practical, sales-focused, and built for MSPs who want a repeatable way to sell Microsoft 365 security with confidence.